KOLsMarketing
- Fit beats follower count — a smaller engaged audience in the right category outperforms a large indifferent one.
- Creators are briefed rather than scripted, and disclosure is required in every post.
QHow does 79 run KOL marketing in Thailand?
KOL marketing in Thailand from 79 draws on a 500-strong creator network matched by audience fit rather than follower count, with talent fees quoted at net cost.
Overview
KOL marketing in Thailand from a 500-strong creator network — matched by audience fit rather than follower count, briefed for authenticity, and reported honestly. Talent fees at net cost.
How it works
Fit beats follower count
A creator with 30,000 of the right followers outperforms one with 500,000 of the wrong ones.
We cast from audience overlap, engagement quality and past brand fit rather than from a reach ranking. A shortlist comes with the reasoning attached, so you can see why each name is on it.
Briefed, not scripted
The reason creator content works is that it doesn't sound like an ad, and a heavy script destroys that.
We give creators the message, the boundaries and the must-nots — then let them write in their own voice. Content guidelines and an approval step protect the brand without flattening the creator.
Why it matters
What the report contains
Reach, engagement, sentiment — and the creators who underperformed.
A report that shows only the successful posts isn't a report. Ours states what each creator delivered against what was briefed, including the ones that didn't land, because that's what improves the next shortlist.
What you get
- Casting from a 500-strong creator network
- Matching on audience fit rather than follower count
- Creative briefing with disclosure handled correctly
- Talent fees at net cost, with performance reporting
Packages
Talent fees scale with each creator's popularity and reach, from micro to mega. The tiers below are 79's strategy, casting and management scope — influencer fees are quoted per shortlist at net cost.
| Micro Mix | Macro Reach | Mega + Brand Ambassador | |
|---|---|---|---|
| Basis | Niche reach + talent at net | Scaled reach + talent at net | Maximum impact + talent at net |
| Creators | 8–12 micro (10k–50k followers) | 3–5 macro (100k+) + 8 micro | 1–2 mega / celebrity (500k+) + macro & micro mix |
| Casting & creative brief | ● | ● | ● |
| Content guidelines & approval | ● | ● | ● |
| Posting schedule | ● | ● | ● |
| Creative concept & production support | — | ● | Multi-platform (Reels / TikTok / YouTube) |
| PR amplification | — | ● | PR & earned-media coverage |
| Paid-boost setup & targeting | — | ● | ● |
| Brand-ambassador contract management | — | — | ● |
| Reporting | Engagement report | Reach & engagement report | Full performance + sentiment report |
What we deliver
- Creator matching
- Briefing
- Activation
- Amplification
Packages
Talent fees scale with each creator’s popularity & reach (micro to mega). The tiers below are 79’s strategy, casting & management scope — influencer fees are quoted per shortlist at net cost.
- 8–12 micro influencers (10k–50k followers)
- Casting & creative brief
- Content guidelines & approval
- Posting schedule
- Engagement report
Related work
Frequently asked questions
Are talent fees included in the tier price?
How do you choose creators?
Can we approve content before it posts?
Do you disclose paid partnerships?
Can this run alongside our event?
Ready to start?
Tell us the date, the venue and roughly what you have in mind. We will come back within 24 hours with a scope and a figure.
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