OOH – DOOHMarketing
- Our tiers price creative and management; the media itself is passed through at net cost.
- Creative is designed for the format's real viewing distance and dwell time, not for a desktop screen.
QHow does 79 handle OOH advertising in Bangkok?
For OOH advertising in Bangkok, 79 handles planning, key-visual creative, production, permits, installation and monitoring — and passes the media itself through at net cost.
Overview
OOH advertising in Bangkok — billboards, BTS and MRT formats and digital screens. We handle planning, creative, production, permits and installation; media is quoted at net cost.
How it works
The formats
Static billboards, transit environments and digital screens each behave differently.
A billboard is seen at distance for two seconds by someone driving. A BTS platform panel is read for four minutes by someone standing still. A DOOH screen can change by daypart. The creative has to be adapted per format rather than resized.
Permits and installation
Outdoor media carries permissions, structural requirements and installation windows.
We handle permit applications, site coordination, safe installation at height and dismantle. Sites in central districts have restricted working hours, which is planned into the schedule rather than discovered.
Why it matters
Media at net cost
We charge for the work, not a hidden margin on the space.
Site rates vary enormously by location, size and duration, and agencies often bury their margin inside the media price. Ours is separated: the tier below covers creative, production and management, and the media is passed through at what it costs.
What you get
- Format planning across billboards, BTS, MRT and DOOH
- Key-visual creative built for viewing distance
- Permits, production and installation
- Media bought at net cost, with the rate card shown
Packages
Media rental varies widely by site, size and duration. The tiers below are 79's creative, production and management scope — media is quoted per plan at net cost.
| Single Format | Multi-Format Campaign | City-Wide Domination | |
|---|---|---|---|
| Basis | Focused buy + media at net | Cross-format + media at net | Full coverage + media at net |
| Placements | 1–2 premium (1 billboard OR a BTS/MRT format) | 3–6 across formats (billboard + BTS/MRT + LED) | 8+ premium, multi-district |
| Creative | Key-visual & artwork design | Concept + per-format adaptation | Full campaign + motion content for DOOH |
| Production | Production & installation | Production, installation & dismantle | End-to-end logistics, permits & safety |
| Permits | Permit handling | Permits & site coordination | Included |
| Planning | — | — | Programmatic DOOH planning & scheduling |
| Reporting | 1 x install photo report | Mid-campaign monitoring + photo/video report | Real-time monitoring + full performance report |
What we deliver
- Placement strategy
- Creative
- Media buying
- Reporting
Packages
Media rental varies widely by site, size & duration (billboards, BTS/MRT wraps, LED screens). The tiers below are 79’s creative, production & management scope — media is quoted per plan at net cost.
- 1–2 premium placements (1 billboard OR a BTS/MRT format)
- Key-visual & artwork design
- Production & installation
- Permit handling
- 1 x install photo report
Related work
Frequently asked questions
Why is media quoted separately?
Can you buy programmatically for DOOH?
Do you handle the permits?
How far ahead should we plan?
Can this support an event launch?
Ready to start?
Tell us the date, the venue and roughly what you have in mind. We will come back within 24 hours with a scope and a figure.
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